Released on: October 10, 2007, 7:55 am

Press Release Author: Wadsworth / Wildfire PR

Industry: Computers

Press Release Summary: adsworth, one of the UK's leading distributors of networking
and cabling products, has upgraded its Blue Advantage reward scheme for UK
installers by launching a new Blue Advantage website (www.blueadvantage.co.uk),
which allows members to access their account details and order reward vouchers
quickly and conveniently.

Press Release Body: London 9th October 2007: Wadsworth, one of the UK's leading
distributors of networking and cabling products, has upgraded its Blue Advantage
reward scheme for UK installers by launching a new Blue Advantage website
(www.blueadvantage.co.uk), which allows members to access their account details and
order reward vouchers quickly and conveniently.

The new Blue Advantage website now gives customers instant access to information
about the number of points they have at any time of day or night. The website also
automates the reward redemption process, ensuring that customers receive vouchers in
only three working days, a significant improvement on the previous email-based
system.

Blue Advantage customers receive regular special offers on the wide range of
structured cabling, cabinet and tester products available from Wadsworth. Points
are awarded for every order placed with Wadsworth and can be redeemed against the
ever-expanding range of rewards at any time. Orders can now be placed by phone,
fax, email or online via the Wadsworth website.

Paul Miller, Marketing Manager at Wadsworth, commented: "The new Blue Advantage
website will make things easier for everyone - our customers get instant access to
the rewards they have earned, and we no longer need to send out thousands of postal
statements, which required a huge amount of paper. Ordering gift vouchers online is
fast and easy, and they can be spent at over 20,000 outlets across the UK."

He continues, "Alternatively, customers can now choose to swap points for items in
the Wadsworth portfolio, or donate vouchers to a charity of their choice. But we're
not stopping there; we expect to be offering holidays, experiences and hi-tech
consumer goods by Christmas. There really will be something for everyone."

Customers interested in joining, or finding out more information about the scheme
can visit www.wadsworth.co.uk/blue/, email blueadvantage@wadsworth.co.uk or call
Wadsworth's sales department on: 0844 844 4444

Notes to Editors:

About Wadsworth
Wadsworth Electronics is one of the UK's leading distributors of networking and
cabling products, committed to delivering great service to data network installers
and end-users in the UK and beyond. Established in 1949 Wadsworth still prides
itself on its product support, extensive inventory and rapid response.

For more information, please contact:

Wadsworth
Sarah-Anne Bray / Kate Solomon
Wildfire PR
0208 339 4420
kates@wildfirepr.co.uk



Web Site: http://www.wadsworth.co.uk

Contact Details: Kate Solomon
kates@wildfirepr.co.uk
02083394420